Economic Model
The economic model of Wannahang aims to transcend the blockchain space to create a sustainable model which will benefit all token holders irrespective of market cycles and conditions. Since the Wannahang dApp has been designed for mass adoption, it can penetrate the daily lives of millions upon millions of humans and has immense potential within & outside of the blockchain markets.
Wannahang will generate income in a number of ways to maximise its potential & benefit token holders.
1) Wannahang will feature in-app advertisement in the form of banners & sponsored advertisement. This will generate fiat income for the company which will be used to sustain the company's growth and increase user numbers through marketing. Below a projected revenue table will be presented using conservative numbers to illustrate the potential revenue the app will have as its user-base grows.
Varied percentages of this ad revenue will be used to buy SOL & $HANG tokens from the open market and distributed as rewards to our users. Rewards will vary on usage and the subscription tier chosen by the user. A portion of this will be directed towards those users earning rewards from viewing advertisements & another to those subscribed to the Profit Share model.
2) Wannahang will also generate additional income from the money charged to event organisers who wish to list events on the map. Since Wannahang aims to be the go-to application for the organisation of social movements & trips within the global public, it will become an essential standard to submit events on our platform. This is expected to generate a significant portion of income once the application reaches a critical threshold of users.
3) The Wannahang dApp will charge for its 2 premium subscription tiers which unlock revenue sharing for users. Users may pay in fiat currency as is typical of other social networks. This choice is essential in the onboarding of a huge potential user base who is currently not involved with blockchain & cryptocurrency. Users will also be able to unlock these subscriptions through the acquisition of the $HANG token which will create demand for the token.
Since the economic model of Wannahang involves sharing its profits with its user-base, the company will use 10% of all profit to buyback both SOL & the $HANG token to use as rewards for users. This becomes incredibly lucrative for both the token price & user rewards once we present the projected revenue data of the application as user numbers scale.
Ad revenue is a highly profitable revenue stream if user numbers grow & some of the wealthiest companies in world use this mechanism. Just imagine a multi-million, multi-national corporation using 10% of its profits to buyback its own token and rewards its users....
Based on conservative averages between global CPM & CPC data for mobile application ad revenue, we present the potential projected gross revenue of only the in-app advertisement revenue stream mentioned above.
| Active Daily Users | Projected Daily | Projected Monthly | Projected Yearly |
|---|---|---|---|
1000 | $203.00 | $6,090.00 | $73,080.00 |
5000 | $1,015.00 | $30,450.00 | $365,400.00 |
10,000 | $2,030.00 | $60,900.00 | $730,800.00 |
20,000 | $4,060.00 | $121,800.00 | $1,461,600.00 |
50,000 | $10,150.00 | $304,500.00 | $3,654,000.00 |
100,000 | $20,300.00 | $609,000.00 | $7,308,000.00 |
250,000 | $50,750.00 | $1,522,500.00 | $18,270,000.00 |
500,000 | $101,500.00 | $3,045,000.00 | $36,540,000.00 |
1,000,000 | $203,000.00 | $6,090,000.00 | $73,080,000.00 |
2,000,000 | $406,000.00 | $12,180,000.00 | $146,160,000.00 |
With various other monetisation streams active & an estimated global target market of at least 100 million users to convert and tap into, the possibilities become endless.
With 2 million active users, a 10% injection of 14.6 million USD into the $HANG token becomes a reality, and 14.6 million USD worth of rewards distributed between users of various subscription tiers.
These estimates done with conservative numbers illustrate the promising future of Wannahang.
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